EMPOWER yourself with timely industry insights.
Receive The WAV Group Report E-Newsletter
Receive the WAV Group Report.
WAV Group’s well-established newsletter empowers readers with timely insights that anticipate trends, explain movement within the residential real estate industry, and illustrate dynamic change before your business feels the effects.
Subscribe to the newsletter via email with the form on the right; a link at the bottom of each newsletter allows you to opt out at any time.
Receive industry insights from the most experienced consulting group in the industry.
Our newsletter to your inbox!
No spam, just real estate news.
"*" indicates required fields
View Our Top Categories
Broker Insights
The Agency Reaches 150 Offices, Adding 25 Locations in 2025
From a WAV Group M&A perspective, there are three primary ways a real estate brokerage grows. The first is through mergers and acquisitions. The second is by opening new offices organically. The third is a blended strategy that combines both approaches.
Simpler Tech, Stronger Culture: Inside Carolina One’s 65% Adoption Win
Carolina One Real Estate faced a familiar challenge: too many tools, too little efficiency. Agents juggled CRMs, marketing apps, and design platforms that didn't connect, slowing productivity and weakening consistency. Leadership needed a change — and found it in a unified, relationship-driven platform.
RICO charges against Zillow raise broader questions for brokerages, MLSs, and industry leadership
The Zillow lawsuit, combined with the new NAR delegate vote and CRMLS’s disclosure mandate, marks a shift toward more explicit transparency in referral systems.
MLS and Association Best Practices
MLS Data, AI, and the Line Between Innovation and Risk
As AI adoption accelerates across real estate, MLS data sits at the center of both opportunity and risk. MCP is emerging as a key safeguard, helping the industry innovate responsibly while protecting critical data assets.
HouseCanary Ignores Boundaries of IDX with Google Ad Integration
Two days ago, real estate tech strategist Mike DelPrete shared screenshots on LinkedIn showing Google Sponsored Ads that appeared to contain live residential listings. On the surface, this looks like ordinary digital advertising. In reality, it cuts directly into one of the most regulated areas of real estate brokerage: advertising authority and consent. On the same post, HouseCanary indicates that the MLS has approved this (presumably without the broker’s consent).
New WAV Group White Paper: MLSs Must Change Course Now Or Risk Their Demise
This is not a tweak to IDX. It is a call to redesign IDX for an AI-first world.
Real Estate Technology Trends
The $5.1 Billion Blueprint: How RETSY Scaled Luxury Without Slowing Down
When Chris Morrison launched RETSY in 2020, he wasn't chasing size for its own sake. He was building a luxury brokerage designed to scale without compromising brand, standards, or execution.
Real Estate’s AI Power Shift: Who Wins, Who Loses, and Why It’s Happening Now
WAV Group reveals how agentic AI is reshaping real estate and why data ownership and platform infrastructure will decide the next generation of industry leaders. Download the full report.
SLMs vs LLMs in Real Estate AI Tools and Products
SLMs and LLMs aren’t competing, they solve different problems. For real estate brokerages, MLSs, and proptech leaders, the real decision comes down to cost, speed, privacy, and control. This guide breaks down when a small, nimble model is enough, and when a powerful large model actually earns its keep.
Strategic Planning and Research
Hello MLS – The future CMA is here, and it is no longer a report
The paper outlines how today’s CMA falls short, why AI is the catalyst for a complete rebuild, and how the industry can construct the next generation of pricing tools from the ground up.
Why FSBO sellers lose money and why MLSs should share this research
FSBO sellers often underestimate the time, risk, and complexity involved. When things go wrong, they usually lose far more than the commission they intended to save. The research makes this clear, and MLSs are in a strong position to amplify that message to the industry.
NAR Report: Americans are buying homes farther from work and waiting longer to do it
When did “location, location, location” stop meaning “close to work”? According to the NAR's just-released 2025 Profile of Home Buyers and Sellers, the number of buyers who cited proximity to their job as a top [...]