Check out our new The REAL AI Podcast for this week – Episode 5 12/15/25 – AI generated with host Miles and Grace!
REAL AI: Using AI to avoid SPAM folders, A different kind of stocking stuffer, AI stats and facts, headlines, and quote of the week
By Kevin Hawkins with Korey Hawkins | Vol. 3 Issue 50
REAL AI is the industry’s first and most popular weekly newsletter that helps real estate pros keep up with the most relevant developments in AI to save time, stay informed, and use technology that actually helps their business today.
Using AI to avoid SPAM folders
It’s that time of year again. You’ve got your holiday email queued up. Maybe it’s a festive digital season’s greetings card, a market update with some cheer sprinkled in, or your end-of-year newsletter filled with gratitude and good intentions.
You hit send.
And then…nothing. No replies. No clicks. Crickets.
Did everyone ignore it, or did it land in their SPAM folder?
That’s the mystery real estate agents face every time they send a mass email. You might see “Delivered” and even some “Opens,” but there’s no way to know if your carefully crafted message actually reached someone’s inbox.
It may have ended up in Gmail’s Promotions tab, the dreaded spam folder, or the abyss.
Delivered doesn’t mean seen
When you use a third-party email tool like Mailchimp, Constant Contact, your snazzy CRM, or even your brokerage’s built-in system, you only get surface-level stats.
Delivered means it didn’t bounce. That’s it.
Open rate is usually triggered by a hidden image loading, which doesn’t always happen on mobile.
What you don’t see is where your email landed.
Did it go to the main inbox? Was it sorted into a folder rarely viewed? Or blocked completely?
You’ll never know. Only low open rates may hint at what’s happening.
Here’s how AI can help
ChatGPT and other AI tools can’t change your sender reputation or fight spam filters head-on. But they can help you avoid triggering them in the first place.
Spam filters look for specific patterns in subject lines, phrases, formatting, and structure. AI tools can recognize those patterns and clean up your email before you hit send.
For example, ChatGPT can help you address things you may not know, including:
- Remove spammy phrases like “Click now,” “Best of all,” and “Congratulations”
- Eliminate formatting flags like all caps, excessive emojis, or punctuation
- Suggest new subject lines so they don’t sound like a promo blast
- Smooth out your tone and tighten up your copy
- Replace raw links with cleaner in-text alternatives
The trick is knowing what to ask. And it’s easier than you think.
Try this next time
Copy and paste your email into ChatGPT and ask:
“Does this email have anything that would trigger spam filters? Can you rewrite it with a lower risk of landing in spam, but keep it sounding like me?”
You’ll get back a safer, smarter version that’s more likely to make it to your recipient’s inbox.
One more inbox tip
Spam filters are getting smarter. So should you. If 2023 was the year you discovered AI could write content, 2026 is shaping up to be the year you use AI to ensure your content actually gets delivered.
Because no matter how good your message is, if no one sees it, it’s as if it was never sent. (-Kevin)
Looking for a different kind of stocking stuffer?
At the risk of being too self-promotional: this really is a gift that can give all year.
The REAL AI Guide for Real Estate Agents is now available in the NAR Bookstore, and for the first time, it is on sale. That’s because the REALTOR Store is offering members 25% off everything. Use code HOLIDAY25 at checkout to grab a discounted copy.
At just 107 pages, this 6-by-9 paperback slips easily into a stocking or laptop sleeve. It’s a practical, no-BS guide on how real estate pros can use ChatGPT today and every day.
Want it faster? Pay a few dollars more, and Amazon Prime members can get it as soon as tomorrow at this link: https://a.co/d/d05E0Cg
REALTOR Store link for the discount: https://store.realtor/the-real-ai-guide-for-real-estate-agents-paperback (-Kevin)
AI Facts & Stats
1. 79% of organizations surveyed say they have adopted AI agents to some extent – PwC
2. 74% of global enterprises have AI as a top three strategic priority – Bain
3. 87% of IT leaders surveyed said that interoperability is very important or crucial to the successful adoption of Agentic AI – UiPath
4. 65% of organizations surveyed stated they are moving from AI agent experimentation to pilot AI programs – KPMG
5. 40% of enterprise apps expected to embed AI agents by 2026 – Gartner
Source: Multimodal.dev (-Korey)
AI Headlines
Disney Agrees to Bring Its Characters to OpenAI’s Sora Videos | 12/11/25 The New York Times
Disney has become the first major Hollywood studio to license content for an AI platform.
Introducing GPT-5.2 | 12/11/25 OpenAI
ChatGPT’s newest update arrives as a response to Google’s Gemini 3, promising improved writing capabilities.
Trump signs order to fight state AI laws | 12/11/25 The Hill
The battle in regulating AI continues to heat up.
How Seven Gables Built Real AI in Production and Why Brokers Should Watch Closely | 12/9/25 WAV Group
How a major brokerage created proprietary AI systems and its bellwether impact.
The Ten: Real estate faces an AI tipping point | 12/11/25 Real Estate News
AI is no longer optional for real estate agents and executives, but a necessity.
Perplexity: AI agents are taking over complex enterprise tasks | 12/11/25 AI News
AI agents should act as a partner for enterprise tasks and not a butler. (-Korey)
AI Quote of the Week
Buy our bestselling AI book for real estate here: The REAL AI Guide.
Get our free weekly newsletter here: Real AI.
Content suggestions welcomed: email korey@wavgroup.com