1.0WAV Group Consultinghttps://www.wavgroup.comVictor Lundhttps://www.wavgroup.com/author/victor/HouseCanary Ignores Boundaries of IDX with Google Ad Integrationrich600338<blockquote class="wp-embedded-content" data-secret="FgTCHIZgKb"><a href="https://www.wavgroup.com/2025/12/15/housecanary-ignores-boundaries-of-idx-with-google-ad-integration/">HouseCanary Ignores Boundaries of IDX with Google Ad Integration</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.wavgroup.com/2025/12/15/housecanary-ignores-boundaries-of-idx-with-google-ad-integration/embed/#?secret=FgTCHIZgKb" width="600" height="338" title="“HouseCanary Ignores Boundaries of IDX with Google Ad Integration” — WAV Group Consulting" data-secret="FgTCHIZgKb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.wavgroup.com/wp-content/uploads/2025/12/AdobeStock_570183177.jpg330220Two days ago, real estate tech strategist Mike DelPrete shared screenshots on LinkedIn showing Google Sponsored Ads that appeared to contain live residential listings. On the surface, this looks like ordinary digital advertising. In reality, it cuts directly into one of the most regulated areas of real estate brokerage: advertising authority and consent. On the same post, HouseCanary indicates that the MLS has approved this (presumably without the broker’s consent).