In a new case study, Carolina One Real Estate details how it consolidated its tech stack with Rechat, streamlined workflows across 18 offices, and achieved a 65 percent agent adoption rate, all while strengthening its people-first culture.

President and CEO Michael Scarafile understood that adoption depends on ease of use. “There are some things that will allow agents to do 47 different things, but they’re not going to do 47 different things,” he said. “I’d rather focus on doing 10 or 12 things really well and getting a much higher adoption level, which we really have with Rechat.”

From Chaos to Clarity

Before Rechat, Carolina One’s agents used a patchwork of systems that fragmented their work and diluted the company’s culture. Rechat changed that by merging marketing, CRM, MLS integration, and AI-powered content creation into one cohesive platform. The shift helped agents focus more on people and less on process, a perfect fit for a brokerage that has built its reputation on relationships.

Results at a glance:

• 65% agent adoption, far above the industry average
• Agents voluntarily pay for Rechat, signaling true satisfaction
• AI assistant “Lucy” cuts marketing creation time from hours to minutes
• Unified communication and branding across 18 offices
• Lower tech costs, with one agent noting Rechat costs less than Canva
• 1,200+ agents working under one connected system

A Simpler Way Forward

Carolina One’s results show that efficiency and culture don’t have to compete. The right platform can elevate both. By focusing on simplicity, leadership built a framework where agents feel empowered, clients stay connected, and the brokerage thrives.

For brokerages focused on connection as much as production, Carolina One’s journey shows how the right technology can reinforce both. Download the full report to discover how Carolina One aligned innovation with culture.

The post Simpler Tech, Stronger Culture: Inside Carolina One’s 65% Adoption Win appeared first on WAV Group Consulting.

Watch the full interview:

How Realtor.com Decides What to Build

Before diving into the features, I had to ask the question that fascinates me most: With endless possibilities, how does Realtor.com decide what to build next?

Dave explained that their approach is deeply rooted in consumer research and data analysis. The team constantly talks to consumers through multiple channels – support feedback, dedicated research teams, real-time prompts on the site, and continuous journey tracking. They look for behavioral patterns in the data that indicate opportunities to enhance the experience, then validate those hypotheses through experimentation before launching features broadly.

It’s refreshing to hear that there’s not a week that goes by without multiple daily conversations with consumers. This customer-centric approach ensures they’re building what people actually need, not just the latest “shiny object”.

Fly Around 360: A New Perspective on Property Exploration

Fly Around 360 experience, which launched in partnership with TopHap and was part of Google’s announcement last week is the first feature we discussed

The Problem It Solves

Through consumer research, Realtor.com identified that buyers have an intense desire to understand neighborhoods and property boundaries. While street view has been helpful, it typically only shows the front of a property and doesn’t provide that aerial perspective buyers crave; especially those who are increasingly willing to purchase homes sight unseen.

How It Works

Available now on any for-sale home on Realtor.com, the Fly Around feature lets you:

• View properties from an aerial perspective
• See property boundaries clearly drawn where parcel data is available
• Navigate up and down in elevation
• Pan left and right to explore the surrounding area
• Zoom in and out for different levels of detail

I tested it myself and was immediately impressed. I compared two similar homes with a significant price difference, and the fly-around quickly revealed why – one property backed up to a large industrial complex while the other was in a purely residential area. This kind of context is impossible to get from traditional photos or even street view.

Current Availability

The feature is live for:

• All for-sale homes
• Off-market properties

They’re still evaluating the best approach for rentals and new construction, where the imagery might not accurately represent the current or final state of the property.

Search It How You Say It: Natural Language Search

The second major launch is what Realtor.com calls “Search It How You Say It” – a natural language search capability that lets consumers search the way they naturally think and speak.

The Evolution of Search

Dave started by launching support for just 300 different search terms – things like “modern kitchen,” “fenced yard,” or specific neighborhood characteristics – most of which are already accessible by search filters. This approach allows a consumer to type in what matters most to them instead of having to work their way through filters. But the vision is much bigger over time: Eventually, a user will be able to access listings with search terms well beyond what’s included in a filter or listing input form. It will read images and provide judgements to allow consumers to get a lot more granular with their searches. 

The system analyzes data from agents, MLS feeds, imagery, and metadata to understand what can be identified about each property. These same insights that power the new “chips” on listing detail pages now also power the natural search experience.

If you are looking for a good example about how natural language search will overhaul the search experience, check out Amazon’s RUFUS. Click on a product you’re interested in and the RUFUS chatbot pop-up providing you with search “pills” for contextual questions related specifically to that item. It also invites you to ask it questions beyond just the product itself. 

Real-World Example

Instead of clicking through dozens of filters, you can simply type: “3-bedroom, 4-bath with a fenced yard in Austin, Texas” – and the system understands each component of your query and applies the appropriate filters automatically.

Continuous Improvement

What I love about their approach is the commitment to iteration based on user feedback. They’ve already added radius search capability (like “within 10 miles of Austin”) just by observing how people were trying to use the feature.

The roadmap includes:

• Expanding from 300 supported terms to virtually unlimited terms
• Adding conversational refinement – start with one query, then add more criteria to narrow or expand results
• Making it easier to discover what’s searchable without scrolling through hundreds of filters

An iOS version with enhanced conversational capabilities is live now, with web following soon.

The Consumer Demand

As someone who conducts more consumer research about real estate technology than just about anybody else, I can tell you that consumers are absolutely ravenous for as much detail about neighborhoods, amenities, and contextual information. They want everything – and they want it delivered in the most intuitive way possible.

What excites me most about these developments is that AI is finally letting us adapt technology to how humans naturally communicate, rather than forcing people to learn how to talk to technology. Remember when we all had to learn the quirks of Google search syntax? Those days are ending.

Dave and I discussed how this technology will continue evolving alongside advances in large language models, OpenAI, Google, and others. Consumers are being trained in new interaction patterns, and Realtor.com is committed to staying at the forefront of these advances.

The Agent Benefit

These features aren’t just about consumer experience – they’re also creating better-qualified leads for agents. When buyers can do more thorough research upfront, they come to agents with more specific questions and a clearer understanding of what they want. The search data can also help agents understand trending interests and prepare for the most common questions they’ll encounter. Bottomline, REALTOR.com is helping to deliver more well-educated consumers that have worked themselves further down the sales funnel.

What’s Next?

When I asked Dave if there were any other surprises coming, he wasn’t ready to give us an exclusive scoop, y but promised we’ll hear much more from Realtor.com in the coming weeks and months. I’m looking forward to those conversations!

My Takeaway

Both of these features represent significant steps forward in giving consumers the information they need to make confident decisions. At WAV Group, we’ve consistently found that you simply cannot give buyers enough angles – literally and figuratively – to explore properties. Realtor.com is clearly listening to that consumer demand and building accordingly.

If you haven’t tried these features yet, I highly recommend heading over to Realtor.com and exploring a few properties. The Fly Around experience is genuinely impressive, and the natural language search feels like a glimpse into the future of property search.

The post Realtor.com Unveils Two Game-Changing Features: Fly Around 360 and Natural Language Search appeared first on WAV Group Consulting.

A new case study from Rechat explores how the brokerage made it happen, and what other firms can learn from the strategy behind its scale.

One Platform, Built to Scale

When growth is the goal, the tech stack can’t hold you back. That’s why SERHANT. turned to Rechat, a unified platform that combines CRM, marketing, automation, listing data and AI designed specifically for real estate workflows.

“We needed a tool that could solve practical problems like CRM and email marketing… at scale,” said Coyne, SERHANT.’s chief experience officer.

Since adopting Rechat, SERHANT. has grown from under 100 agents to more than 1,200, with a 99% retention rate — well above the industry average. During that same period, the company’s sales volume grew from $1 billion in 2021 to $5.3 billion by mid-2025, with a top 40 brokerage finish projected by year’s end.

What Rechat Delivers at Scale

The case study details how Rechat’s infrastructure helps SERHANT. enter new markets quickly, deliver consistent branding, and support agents across the full sales process. Among the firm’s findings:

• Agents who use Rechat consistently generate 32% more revenue than those who do not. 
• 66% of agents at SERHANT. have adopted the platform, driven not by mandates, but by measurable results. 
• The brokerage covers the cost of Rechat for agents because, as Coyne puts it, “The ROI speaks for itself.”

Read the Case Study

For a deeper look at how Rechat helped SERHANT. grow revenue, expand markets, and strengthen agent retention, read the full case study here.

Whether you’re looking to grow faster or simplify operations, this is one example worth studying.

The post How SERHANT. Scaled While the Industry Stalled — And the Technology That Helped Fuel It appeared first on WAV Group Consulting.

WAV Group explores how the innovative shared infrastructure model of Repliers reflects a broader shift in real estate technology.

When veteran real estate leader Rhett Damon accepted the CEO position at Repliers, it prompted curiosity across the industry. After decades in senior roles at Opendoor, realtor.com®, and Leading Real Estate Companies of the World®, Damon’s decision to lead a startup raised an important question: what does Repliers represent that the industry has been missing?

Recurring Frustrations in Real Estate Technology

Throughout his career, Damon has seen the same technological obstacles appear repeatedly, regardless of company size or market reach. From early ventures like his open house listings directory to his time leading at major real estate brands, one reality persisted. Innovation often stalls when infrastructure is built in silos.

“In all of the roles I’ve had over the years, there were projects where Repliers would have been extremely helpful,” Damon explained. “Joining the team was an instant fit. The vision for the company is very clear and one that resonates with me.”

A New Approach to Enterprise-Grade Capability

What makes Repliers different? According to Damon, it’s about democratizing access to enterprise-grade technology that’s typically reserved for tech giants.

“Under the hood, they have all the capabilities that the industry is racing to equip themselves with,” Damon noted. “MCP servers, AI-powered search capabilities, both natural language and vector-based, that tech giants have already brought to market.”

Most real estate organizations lack the capital or scale to build such systems independently. Repliers’ model offers a shared, flexible foundation that allows firms to innovate without reinventing the wheel.

“Why do companies build their own technology backbone? Because they have to,” Damon emphasized. “This kind of flexible, shared innovation approach has been rare in our industry.”

Timing: Why “Innovation-as-a-Service” Matters Now

Repliers calls their approach “innovation-as-a-service for real estate,” and the timing couldn’t be better. The industry is undergoing a massive shift and replatforming effort, with companies racing to keep pace with technological change but lacking clear pathways forward.

“Companies can integrate this technology into their solutions and workflows with flexibility,” Damon explained. “Anyone can use this, from startups to large companies. This comes at a time when the industry desperately needs partners who can help them navigate this transformation.”

The Missing Piece: Industry Relations

Repliers was founded and built by a team of passionate software engineers with decades of experience, creating a strong technological foundation. But as Damon acknowledged, technical talent alone has limitations.

“The company’s strength before I joined was technology,” he said. “That only gets you so far.”

Damon’s arrival fills that gap. His network across brokerages, MLSs, and technology providers will help position Repliers for accelerated adoption in the U.S., transforming a capable platform into an accessible partner for the industry.

A Vision for Empowering the Industry

At its core, Repliers aims to empower all stakeholders in the real estate industry with innovation that was previously out of reach. In an era where technology access often determines competitive advantage, Damon sees Repliers as a levelling force.

“Repliers is bringing shared infrastructure to an industry that’s ready for it,” Damon concluded. “And I’m excited to be part of making that vision a reality.”

For more information about Repliers and their innovation-as-a-service platform, visit their website.

The post Rethinking Real Estate Technology Through Shared Infrastructure appeared first on WAV Group Consulting.

Inside Real Estate isn’t just launching new features. It’s changing the way AI shows up in the real estate transaction and beyond. Through its BoldTrail platform and the CoreHome experience, the company is embedding AI directly into the daily workflow of agents and teams. This isn’t surface-level. It’s infrastructure.

More than 170,000 agents are now using CoreHome. Consumers have interacted with it more than 3.7 million times in the past year. The numbers reflect a clear direction: BoldTrail is becoming the engine that powers AI across the full homeownership relationship.

AI built into the rhythm of the agent-client relationship

Inside Real Estate’s Fall Release brings three major updates to CoreHome:

• HomeSearch AI lets clients search naturally and conversationally, not just with filters. It lives inside the CoreHome platform, not as a bolt-on. Teams using it are seeing a 40x jump in client conversations. This is a far better experience than we are seeing with most AI implementations.
• AI-Powered Deals connects the agent’s email inbox to their CRM. It picks up where most systems fall short—finding the signals inside messy communication threads. Beta results show a 2–3x lift in real opportunities pulled from existing conversations.
• Streams Mobile App with AI Assistant delivers real-time signals and task prompts to the agent’s phone. It’s designed to help them act fast on buyer intent, right when it happens.

These features don’t require agents to change platforms or juggle third-party tools. The intelligence is already inside their daily tools.

Screenshot of CoreHome introductory video on BoldTrail’s website

A platform approach, not a point solution

BoldTrail is seeing strong adoption across both national brands and high-performing independents. It was recently selected as the CRM of choice for eXp and expanded with RE/MAX into U.S. and Canadian regions. Brokerages like NextHome, Berkshire Hathaway HomeServices, HomeServices of America, Royal LePage, and Weichert have also leaned into the CoreHome model.

Recruiting and retention are part of the story. CoreHome gives brokers something more valuable than a transaction tool. It gives them a branded, always-on platform that keeps agents engaged with clients before, during, and long after the close. Agents stay visible. Brokerages stay relevant.

A growing network of tools and partners

The Fall Release also highlights new integrations with Sisu, Keeping Current Matters, Shilo, and Fello. These moves strengthen the ability for brokerages to tailor the platform to their own model. It’s no longer about “what the CRM can do.” It’s about “what your business needs to run.”

Julia Laurin, Chief Product Officer at Inside Real Estate, said it plainly:

“Top-performing teams, brokers, and enterprise businesses need to be able to leverage a unique blend of tools, solutions, and services, customized to their businesses.”

That clarity comes through in the platform’s direction. CoreHome doesn’t try to replace the agent. It amplifies them with better timing, better visibility, and tools that work with the way they already operate.

The takeaway for brokerages

AI has become the buzzword. BoldTrail is showing what it looks like when AI becomes embedded in the way business gets done. This is not just about saving time. It’s about winning conversations, converting pipelines, and staying useful to clients at every point in the journey.

For brokers and teams looking to stay relevant, CoreHome isn’t a nice-to-have. It’s the new baseline.

BoldTrail is not alone in this quest. We have recently featured AI adoption on the Delta Media Platform, Real Estate Webmasters Platform, and REchat. More to come. 

The post BoldTrail is adopting AI everywhere appeared first on WAV Group Consulting.

Zillow has unveiled Zillow Pro, a unified suite of tools that brings together Follow Up Boss, My Agent, and enhanced Agent Profiles. It is the company’s clearest signal yet that it intends to become the digital command center for agent and client relationships.

At the heart of the announcement is a simple but powerful idea: agents who don’t have their clients inside Follow Up Boss won’t have access to the full benefits of Zillow Pro. To take advantage of real-time activity alerts, persistent branding, and AI-powered follow-ups, every client must be part of the agent’s connected database.

That requirement changes the game.

Turning CRMs into client visibility engines

Follow Up Boss has long been the dominant CRM among top producers. By merging it with My Agent’s persistent branding feature, Zillow is creating a closed loop of client monitoring. When an agent invites a contact from Follow Up Boss into a My Agent relationship, that client begins seeing the agent’s name and photo across Zillow’s ecosystem, from listings to saved searches to email updates.

This is worth repeating. If you have a client in Follow Up Boss, your agent branding will appear on Zillow as your client browses. More importantly, the app will tell you what your client is looking at along with their estimated propensity to transact.

In return, the agent gains visibility into what that contact is viewing, saving, or sharing on Zillow. AI-powered alerts can then recommend the right moment to re-engage.

The result is an always-on client tracking system that sits at the intersection of CRM and consumer portal.

Zillow is only the second company in real estate to enable this level of client visibility. The first was Homeowner.ai, also known as Onehomeowner from Cotality, and LiveInHere by Fidelity National Financial. These platforms pioneered continuous client engagement by giving real estate, mortgage, and title professionals real-time insight into homeowner activity and intent. Zillow Pro now brings a similar capability to the agent community at scale.

For agents that want to double up on their strategy, Homeowner.ai allows agents to connect their Follow Up Boss accounts to import clients using the popular API Nation integration solution. This allows agents to track client activity on Zillow and Homeowner.ai. Imagine knowing that a client you have not spoken to in years starts shopping on Zillow, going to open houses, and improving their home for sale. 

The new rules of engagement

Zillow’s move formalizes what many brokerages have struggled to achieve: continuous visibility into client behavior. It also introduces new obligations for agents and teams:

• Centralized contacts: Only contacts stored in Follow Up Boss can be invited into a My Agent relationship. Scattered databases or manual spreadsheets will not qualify.
• Active permission: Clients must opt in to connect. Agents will need to explain the benefit clearly and request consent early in the relationship. This solves the issue of the same customer in multiple agent databases.
• Consistent follow-through: Once connected, clients will see the agent’s brand across Zillow. Neglecting follow-up now carries a higher reputational cost.
• Data stewardship: Storing and managing contacts responsibly becomes a business-critical skill. As a note, Homeowner.ai will help you match and append customer records for accuracy.

For brokers, this reinforces the importance of CRM strategy. For agents who are partnering with Zillow, integration of Follow Up Boss into your tech stack will be valuable for recruiting and retention. 

The missing link: dotloop’s quiet omission

It is noteworthy that Zillow Pro does not include Dotloop, one of the leading transaction management platforms in real estate and a company Zillow has owned since 2015. Dotloop is reportedly used in nearly half of all U.S. real estate transactions, according to company executives.

The omission raises questions about Zillow’s strategic direction. It could signal a deliberate separation between transaction management and client engagement, or it might hint at a broader repositioning of Dotloop within Zillow’s ecosystem. Given the emphasis on AI-driven engagement and contact visibility, Zillow may be prioritizing lead generation and retention tools over back-office workflow systems for now.

If Dotloop were later integrated, Zillow Pro could become a complete lifecycle platform from search to closing. Until then, agents will need to rely on other solutions to manage transactions once a deal is in motion.

Strategic implications for brokers and MLSs

Zillow Pro highlights a growing tension in real estate technology: who owns the relationship data that drives transactions? By making the agent’s CRM the entry point, Zillow is both empowering and enclosing. The agent retains personal control of outreach, while Zillow gains deeper behavioral insight across millions of buyers and sellers.

Brokerages will need to decide how much of that visibility they are willing to delegate. MLSs may see a renewed urgency to build or partner on their own client engagement platforms like their MLS consumer website, or Cribio.com offered by the Broker Public Portal to maintain industry sovereignty.

A sign of where the market is heading

If Zillow Pro succeeds, the industry will move toward a future where every client is connected to an agent through a persistent digital relationship that never goes dark between transactions. It is a logical evolution of customer for life solutions, but it also raises new questions about privacy, data sharing, and competitive dependence.

For now, the message is clear. To compete in this new environment, agents must bring every contact into Follow Up Boss. Without that foundation, Zillow Pro’s AI-powered insights will not activate, and those who delay risk losing visibility into their own clients.

The post Zillow launches Zillow Pro: client tracking enters a new phase appeared first on WAV Group Consulting.

Intelligence Compounds

Every interaction with AI, whether training it on contracts, embedding your compliance rules, or refining consumer engagement, adds to its capabilities. Over time, these refinements form a proprietary layer of intelligence specific to your business.

If you own your AI, this intelligence compounds into a unique and defensible enterprise asset. If you rely on a third-party platform, the intelligence you help develop strengthens their system, not yours.

The Risks of Not Owning

When organizations outsource their AI foundation, the following are their consequences:

• Institutional knowledge is lost – forever. Each refinement benefits the vendor’s system, not your own.
• Strategic dependency grows. Your ability to operate depends on their roadmap, pricing, service levels, corporate ownership, and compliance posture.
• Competitive edge erodes. Over time, your data and insights become indistinguishable from those of everyone else.

The Advantages of Ownership

When you build and govern your own AI systems:

• You capture equity in intelligence. Every training cycle increases the value of your proprietary model.
• You strengthen compliance and security. Sensitive rules and business intelligence remain under your purview.
• You build an enduring advantage. Competitors cannot easily replicate the intelligence that has been tailored to your workflows, your market, and your people.

The Strategic Imperative

AI is more than just technology; it is an extension of organizational memory, judgment, and foresight, expressed through software. For brokers and MLSs, the long-term winners will be those who treat AI not as a subscription to be consumed, but as an asset to be owned, governed, and continuously improved. 

Ownership ensures that the intelligence your people create stays with you, compounding in value year after year.

The post AI as an Asset: Why Ownership Matters appeared first on WAV Group Consulting.

For real estate brokerages and MLSs, the parallels are striking. The same challenges Fortune 500 firms face with AI are the ones our industry must prepare for as agentic AI becomes central to brokerage operations, MLS data services, and consumer experiences.

What Brokers and MLSs Can Learn

1. Integration takes planning.

Microsoft customers discovered that AI isn’t plug-and-play. Copilot had to be trained on each company’s data sources, role structures, and compliance rules. Brokerages and MLSs will face the same requirement: you must prepare your CRM, back-office systems, and MLS data feeds for secure, governed AI access.

2. Data governance is non-negotiable.

Early Copilot adopters hit roadblocks when permissions and access controls weren’t in place. In real estate, where MLS data, forms, and client records carry strict licensing and compliance, AI must honor these rules by design. That means defining guardrails before experimentation.

3. Productivity gains are real.

When Copilot is deployed thoughtfully, employees save hours per week. Imagine transaction coordinators preparing contract summaries in seconds, MLS staff automating policy FAQs, or brokers drafting recruiting campaigns from data already in their systems. The ROI compounds quickly.

4. Change management is the hardest lift.

Microsoft’s customers reported that human adoption, not technical setup, was the biggest challenge. Brokerages will need to train agents and staff not just on how to use AI, but why it’s part of their competitive edge. MLSs will need to explain to subscribers that AI access is part of their value proposition.

5. AI agents, not just AI chat.

The shift from conversational AI to task-completing AI is happening fast. Microsoft calls these “agents,” and they operate across systems, workflows, and apps. For real estate, that means moving beyond asking “what’s my schedule?” toward “prepare my listing package, coordinate marketing, and update my seller on my marketing and showing activity.”

The Strategic Takeaway

Brokerages and MLSs should not wait for plug-and-play AI solutions to arrive neatly packaged. The lessons from Microsoft’s Copilot pioneers are clear: the organizations that gain a competitive advantage are the ones that prepare their data, enforce governance, and lead change management.

At WAV Group and Fluente, agentic AI is the next era of brokerage and MLS technology. Brokers and MLSs that own their AI strategies instead of renting solutions will be the ones who deliver lasting value to their agents, staff, and consumers.

The post Learning from Microsoft’s Copilot Pioneers: How Brokers and MLSs Can Harness Agentic AI appeared first on WAV Group Consulting.

Why this matters for agents

RISMedia broke the story about the launch of the KW Go Network Creative Studio and provided some excellent observations on the strategy. Most Realtors® start with templated marketing. It’s fast, easy, and consistent with the brokerage’s brand. But templates alone don’t tell a story. They don’t showcase the “Big Why” that drives an agent’s business, or align messaging with the specific customers an agent wants to attract. Creative Studio changes that dynamic. Agents now have access to a concierge that helps them define their brand persona, voice, and long-term vision before logos and visuals ever enter the conversation.

The Canva connection

Earlier this year, Keller Williams announced a national partnership with Canva to provide the Canva Studio to all agents. GO Network saw two opportunities to make this partnership more powerful. First, by developing stronger, more customized brands through Creative Studio that agents could then bring into Canva. Second, by supporting adoption — weaving each agent’s personalized brand assets directly into Canva so they’re not just available, but easy to use every day. The result is branding that is both strategic and practical: custom-built identities that live inside a tool agents already rely on.

The brokerage-wide benefit

By helping agents step into identities that reflect their strengths and markets, GO Network is also elevating its own brand in the process. Every polished, authentic agent brand adds back to the reputation of the brokerage as modern, innovative, and client-centered. It’s a service that scales the individual success of agents into a collective competitive advantage for the company.

Leadership vision in action

This launch didn’t happen by chance. WAV Group worked closely with GO Network’s executive team to identify the opportunities that would set the brokerage apart. Through deep research into leadership strengths and market dynamics, we surfaced concierge services that agents and teams would value most. Branding emerged as one of the top opportunities — and the GO Network leadership team brought it to life in record time.

Creative Studio and Brand in a Day

Creative Studio now supports agents with one-on-one brand development, while the new “Brand in a Day” workshops offer an accelerated path for agents to build brand foundations, social content, and messaging in a single session. Together, these programs are giving Realtors® new tools to differentiate themselves, build loyalty, and grow their business.

Celebrating success — and what comes next

WAV Group is proud to celebrate the launch of Creative Studio with GO Network. This is more than a new service; it’s a model for how brokerages can build strategies that anticipate where the industry is going and deliver lasting value to agents and clients alike.

And the opportunity extends beyond Keller Williams. Anywhere has also partnered with Canva, giving its franchise brands the same chance to move from templates to tailored. With the right strategy, Anywhere brokerages can follow GO Network’s lead and create their own centers of excellence in branding alongside their agents.

For brokers ready to move beyond templates, WAV Group can help develop strategies in every department — from marketing to technology, relocation to business development — that turn vision into measurable growth.

See the full press release below:

KW GO Network Launches Creative Studio to Transform Agent Branding from Templates to Tailored

DALLAS, Tex. — Sept. 3, 2025 — GO Network, Keller Williams’ #1 and largest franchisee, is setting a new standard in real estate marketing with the launch of Creative Studio — an in-house, full-service branding concierge that moves Realtors from generic templates to fully developed, custom-tailored brand identities

“Our mission has always been to build the future of real estate, not wait for it,” said Smokey Garrett, Co-Founder & CEO of GO Network. “Creative Studio and Brand in a Day gives every agent the opportunity to step into a brand that reflects their strengths, their market, and their clients. That changes how agents are seen — and how our brokerage is seen. That’s the future we’re building.“

Unlike typical design services, Creative Studio begins with the foundation of a brand: helping agents define their Big Why, brand personas, voice, and messaging before logos, colors, and visuals are ever considered. The result is a brand that is not just attractive but deeply aligned with the agent’s long-term vision and market positioning.

“We’d never really thought about what our vision was for our company. Collette really challenged us to think long-term about our branding — not just for now, but for a long time. She made us dream about what’s possible for our company,” said Allen Nason, Realtor at the Memphis–Mid South Market Center.

“This is a shift in addressing the needs of Realtors who want to impact their business on a bigger canvas,” said Collette Stone, Head of Brand & Marketing at GO Network. “We’re not just creating logos, we’re building identities that will carry agents forward for years. At the same time, we continue to provide over 1,000 templates in dozens of styles, along with List Click and GO, our automagic solution for generating postcards and social posts in seconds. We’re always looking for the easy button for our agents.”

To expand the program’s reach, GO Network is also introducing Brand in a Day — a one-day intensive where agents walk away with their foundational brand kit, social content, and messaging ready to use. The first event is scheduled for October 2, 2025, at the GO Network Memphis Market Center.

Creative Studio is part of a broader GO Network strategy to pioneer innovation in real estate. In collaboration with WAV Group, GO leadership has been developing services that anticipate where the industry is going and deliver solutions that give Realtors more ways to win.

About KW GO Network

Keller Williams GO Network is one of the largest and fastest-growing franchise networks under the Keller Williams umbrella, spanning multiple states and representing more than 3,800+ agents. Known for its entrepreneurial spirit and innovation in creating agent opportunity, GO Network is defined by a values-driven culture focused on delivering cutting-edge technology, fueling business momentum, and scaling smarter solutions — all while building distinct agent brands, providing world-class coaching, and creating optionality that gives Realtors lasting market strength. As a franchisee of Keller Williams Realty, LLC, the world’s largest real estate franchise by agent count, GO Network operates with independent ownership while fully benefiting from Keller Williams’ market leadership and support.

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Rechat has become a rising star in real estate tech, the kind of platform that top brokerages don’t just use, they lean into for an edge. At Inman, Rechat’s meteoric rise was spotlighted most recently in July 2025, when Nest Realty shared how Rechat became the backbone of their technology stack. They embraced it as a one‑stop “Super App” that brought together CRM, transaction management, marketing, AI, mobile access, all under one intuitive roof. Rechat powers contact tagging and smart notifications, gives agents real‑time visibility into deals, offers digital signing and analytics, and feeds it all through a centralized Dash, and it’s being used by heavyweight brokerages like Douglas Elliman, SERHANT., and ONE Sotheby’s  .

So here’s how it ties to recruiting top listing agents. Imagine your best prospects thinking:

“If I listed with them, this is exactly what I’d be handed – a full marketing suite, right out of the gate.”

That’s not fluff. Rechat can auto‑generate websites, email blasts, social posts, open‑house sign‑in pages, print collateral, ads, all branded and ready—with data pulled from MLS and pre‑built into templates—and send it in a single click. Marketing admins can design, deploy, and monitor campaigns; agents toggle from CRM to marketing to transactions, all within one platform.

For example, swing the recruiting pitch like this:

“Here’s what your listing would look like if this brokerage supported you. A gallery‑quality listing site. An email blast. Social posts and stories scheduled. Open‑house sign‑in pages. Print‑ready materials if you want them. And yes, you saw all that in seconds, pulled from MLS, auto‑branded, already queued up. That’s what you’d get. That’s how we roll.”

That proposition sends a signal on two levels: it shows that the brokerage invests in technology, and that technology, in turn, is built to move, reduce busywork, and amplify agent success.

Rechat’s rise isn’t an anecdote; its growth last year hit 100 percent in revenue and 220 percent in customer base, pointing to broad, fast adoption among agents who want smarter marketing and seamless workflows.

So: if you’re a brokerage that excels in marketing, make it tangible. Show prospective listing agents exactly what “marketing done for you” looks like, before they even join. That kind of tangible demonstration isn’t just persuasive, it’s memorable.

The post If your broker marketing is spectacular, put it to work recruiting appeared first on WAV Group Consulting.

Stellar MLS has taken another step to help its subscribers stand out with clients. The organization announced it is expanding its partnership with Rayse, a real estate technology platform designed to help agents clearly demonstrate their value throughout the transaction. Starting this month, every Stellar MLS subscriber will gain access to Rayse at no additional cost.

A new way to highlight what agents do

Rayse gives clients a real-time look into the work their agents are doing behind the scenes. From responding to inquiries and previewing properties to running market analysis and negotiating terms, the system tracks activities and translates them into a transparent, client-friendly view. Instead of asking clients to take their word for it, agents can now show the time and effort they put into each transaction.

Stellar MLS CEO Merri Jo Cowen explained the importance of the new benefit:

“Our mission is to empower agents and brokers with tools that drive trust, clarity, and confidence in every transaction they lead. Rayse makes transparency simple by visualizing agent activity—showings, negotiations, market analysis, and closing milestones. Clients can see the hours of expertise invested per transaction, not just generalizations. By including Rayse in every Stellar MLS subscription, we’re helping our customers strengthen client relationships and differentiate themselves in the market.”

What consumers want most: trust and transparency

Consumer expectations for real estate professionals are changing. According to a Rayse survey of 200 recent sellers, 89% said they would have paid their agent more if they had access to a tool that showed the work happening behind the scenes.

That insight highlights an industry-wide challenge: agents need a better way to prove their value.

As James Dwiggins, Co-Founder and Co-CEO of Rayse, put it, “Today’s consumers expect transparency, and Rayse delivers it in real time. We’re thrilled to partner with Stellar MLS to help agents build trust and loyalty by showing the work they do behind the scenes every step of the way.”

How the platform works

Rayse provides three core tools that make it easy for agents to show their impact:

• Buyer and seller presentations – turn an initial consultation into a structured journey that clearly communicates an agent’s role and value.
• Client portal – keep clients informed with offer comparisons, showing feedback, and timely updates, without overwhelming them.
• Closing report – document negotiation wins, strategic decisions, and milestones in one easy-to-read summary that makes an agent’s contribution undeniable.

Why this matters

The Stellar MLS and Rayse partnership is a win-win. Agents and brokers gain a trusted way to quantify their expertise, while consumers receive the transparency and reassurance they want in one of life’s most important financial decisions.

By making Rayse a standard part of every subscription, Stellar MLS is reinforcing its role as a forward-thinking MLS: one that equips its members with tools to protect their value, strengthen client trust, and keep pace with a market that demands more accountability.

To learn more about Rayse and current exclusive pricing for Stellar MLS members, visit stellarmls.com/products/rayse.

The post Stellar MLS partners with Rayse to make agent value visible appeared first on WAV Group Consulting.

The same shift is happening with floor plans. Our new WAV Group Floor Plan Consumer Interest Survey shows just how far consumer demand has grown. 82% of buyers believe the industry should require a floor plan on every listing.

And it’s not just about meeting expectations. Floor plans deliver results:

• Higher engagement
• Longer time spent on listing pages
• Stronger buyer interest

Buyers say floor plans help them picture life in the home, understand the layout, and make faster, more confident decisions. Sellers see them as a sign of professionalism.

Forward-thinking MLSs are already taking action. Some are making floor plans standard—and seeing positive results in consumer engagement almost immediately. Technology has made creating them simple, quick, and affordable. In many cases, it takes less than five minutes.

If photos are the baseline, floor plans are the next step in staying competitive and delivering what today’s buyers want.

[Download the WAV Group Floor Plan Consumer Interest Survey] and see the data for yourself.

The post Pictures Are Required. Floor Plans Should Be Too. appeared first on WAV Group Consulting.