HouseCanary Ignores Boundaries of IDX with Google Ad Integration

Two days ago, real estate tech strategist Mike DelPrete shared screenshots on LinkedIn showing Google Sponsored Ads that appeared to contain live residential listings. On the surface, this looks like ordinary digital advertising. In reality, it cuts directly into one of the most regulated areas of real estate brokerage: advertising authority and consent. On the same post, HouseCanary indicates that the MLS has approved this (presumably without the broker’s consent).

By |2025-12-15T12:57:22-08:00December 15th, 2025|IDX, MLS|Comments Off on HouseCanary Ignores Boundaries of IDX with Google Ad Integration
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The Zillow ChatGPT Integration of IDX Data: A Test of Opinion

If MLSs provide a standardized, policy-compliant way for AI systems to query listing data (with proper guardrails), then any broker or authorized app can use it and we maintain a level playing field and oversight.

By |2025-10-14T10:11:08-07:00October 14th, 2025|Artificial Intelligence, Broker Technology Research, ChatGPT, IDX, MLS Insights, Zillow|Comments Off on The Zillow ChatGPT Integration of IDX Data: A Test of Opinion
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Emerging Issues Committee Meets Friday October 25th to Discuss CCP

Does CCP ensure that those outside the profession remain dependent on them, reinforcing a hierarchical structure where professionals hold the upper hand?

By |2024-10-24T09:10:17-07:00October 23rd, 2024|IDX, Legal in Real Estate, MLS Insights|Comments Off on Emerging Issues Committee Meets Friday October 25th to Discuss CCP
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Here Comes RESO Data Dictionary 2.0 – All MLSs Must Certify By April 2025

This is a wake up call to MLSs and the vendors that consume IDX data. By mutual agreement, every MLS must adopt the new standard within one year of that standard passing. The fuse was lit and there are six months to get every MLS up to speed.

By |2024-10-21T11:28:29-07:00October 21st, 2024|IDX, MLS, Real Estate Technology|Comments Off on Here Comes RESO Data Dictionary 2.0 – All MLSs Must Certify By April 2025
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Would Eliminating IDX Cure the Clear Cooperation Debate?

Clear Cooperation is a restatement of a policy that has always been fundamental to the MLS. It's the difference between the MLS and an advertisement. 

By |2024-10-09T15:29:53-07:00October 10th, 2024|IDX, Industry Observations, Legal in Real Estate, MLS Insights|Comments Off on Would Eliminating IDX Cure the Clear Cooperation Debate?
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Data Sharing Done Differently with Trestle and RESO

If you are considering a data share, we hope you find inspiration from WARDEX. WARDEX has positioned itself for data sharing to resolve the problems of overlapping market disorder.

By |2023-08-14T13:32:54-07:00August 7th, 2023|Data-Driven Culture, IDX, MLS Insights, Real Estate Technology|Comments Off on Data Sharing Done Differently with Trestle and RESO
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Howard Hanna Opts Out of IDX and Tests VOW

All brokers and agents in the market have the option to upgrade their website to a VOW website. Given that Howard Hanna is the leading firm in the market, consumers will quickly realize that they are not seeing all the listings from IDX only sites.

By |2023-06-27T13:53:51-07:00June 27th, 2023|IDX, Industry Observations|Comments Off on Howard Hanna Opts Out of IDX and Tests VOW
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Former HomeSeekers CEO, John Giaimo launches New Venture

In the early 90s, John Giaimo founded HomeSeekers and took the company public. Since then, Giaimo has been an active real estate entrepreneur launching Realty Times, Realty Times TV, cable and satellite TV shows, and numerous other ventures. I was able to catch up with John to learn a bit more about his new venture, BringitHomeCommunities.com.

By |2021-05-28T08:43:41-07:00May 27th, 2021|Announcements, Broker-Agent Information, IDX|4 Comments
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Brokers Need to Revisit VOW Websites

From 2009 to 2013, WAV Group spent a significant portion of our brokerage consulting on explaining what a Virtual Office Website (VOW) is and how it is different from an Internet Data Exchange (IDX) website. Now VOW websites are being discussed again in brokerage meetings and for good reason. Digital paper only brokers have been able to build spectacularly successful businesses that leverage IDX to develop referrals that take a 30% bite out of agent commissions. Brokers who care about the income of their agents should review this carefully.

By |2021-03-26T16:01:34-07:00March 25th, 2021|Broker-Agent Information, IDX, Virtual Office Website Series|1 Comment
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MLS Improvement Requires Broker Support

There is a progressive MLS leadership group that is fighting on behalf of brokers to make dramatic improvements in data management that needs broker support for their efforts. The group is called MLS Roundtable, made up of eight MLSs representing 300,000 brokers and agents. In an article published this week called Measuring Success for MLS Executives, Kathy Condon, President and CEO of Massachusetts regional MLS PIN scribes an eloquent synopsis of the status of migrating data feeds from the RETS transportation method to RESO Web API. She urges the industry to move forward quickly and responsibility. They need brokers to support the effort by encouraging more MLSs to focus their attention and treasury to RESO Web API adoption.

By |2018-10-23T09:29:05-07:00October 23rd, 2018|Business Intelligence, IDX, Main category, MLS, MLS Insights, NAR, RESO, Uncategorized|2 Comments
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